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Wednesday, March 4 • 1:45pm - 2:45pm
CASE STUDY: CIL Decor Experts on Tour with The Home Depot
You are like the smaller brother to your competitor in-store, with only a quarter of the overall retail merchandising space. Store associates often recommend your competitor to customers because the company benefits from its in-house brand's higher gross margin. How do you boost your sales in this climate?  You rely on influencer marketing, so customers walk into retail stores specifically asking for your brand.  

That is what CIL did last year, when it embarked upon a cross-Canada Decor Experts on the Road tour, in partnership with The Home Depot and some of Canada's top design experts and bloggers.

Join us as we pull back the curtain on this case study. Learn how this campaign went far beyond a "pay to play" strategy to cultivate authentic ambassadorship, that directly increased sales. You'll benefit from this cutting-edge PR/Shopper Marketing/Social/Influencer program's key lessons learned, that you won't find anywhere else. 

Speakers
avatar for Keka Das Gupta

Keka Das Gupta

Vice President, DDB Public Relations
Keka started her PR and marketing career back when it was the norm to fax press releases to the media. While those pre-email days may seem like the dark ages, it was actually only 18 years ago! She started her career at IKEA, managing all of the company's national media relations... Read More →


Wednesday March 4, 2015 1:45pm - 2:45pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3