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Wednesday, March 4 • 3:00pm - 4:00pm
Influencer Panel
This Influencer Panel will feature three online opinion leaders from the worlds of lifestyle, parenting, and home. Moderated by Cynthia Zamaria, Managing Director of Zeno Canada, the panel will discuss the dynamics of interactions between bloggers/influencers and brands and touch on topics including:
- what defines an online influencer
- identifying and evaluating influencers
- creating engaging online experiences
- emerging opportunities for brands
- successful blogger/brand partnerships
 

Moderators
avatar for Cynthia Zamaria

Cynthia Zamaria

Managing Director, Zeno Canada
Cynthia works in PR and plays on her blog - she is a passionate advocate for both. As Managing Director of Zeno Canada, she counsels leading brands on progressive communications and specializes in blogger relations. As publisher of Recreational Decorator, she creates a destinat... Read More →

Speakers
avatar for Shannon Acheson

Shannon Acheson

Writer | Maker | Entrepreneur, AKA Design
Shannon is a Canadian writer, graphic designer, interior designer, artist, wife and homeschooling momma. She is the writer and one half of the creative duo behind the DIY and lifestyle blog, AKA Design. She is also the author of Bloggers & Brands, the blogger's guide to pitching and... Read More →
avatar for Anjali Handa

Anjali Handa

Programming Director, Spark Sessions
Anjali is the Programming Director of Spark Sessions, Canada's first conference for fashion and beauty bloggers.  With a background in corporate learning and a passion for community building, Anjali strives to create engaging content and programming that connects bloggers to key... Read More →
avatar for Lisa Thornbury

Lisa Thornbury

Lifestyle Blogger, Forever In Mom Genes
When her second child was diagnosed with a rare genetic disorder, Lisa left her job as an elementary school teacher to stay home. She's now a happy Work-At-Home-Mom. Writing two popular blogs, she also creates unique and colourful content for numerous social media accounts. Lisa's... Read More →


Wednesday March 4, 2015 3:00pm - 4:00pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3