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Wednesday, March 4 • 4:15pm - 5:10pm
$ and Sense: Influencer Compensation and Measuring ROI
An open and straightforward discussion on Influencer compensation and calculating ROI on influencer engagements. Will bloggers work for free? What are compensation expectations and why should you pay? How to find bloggers that are worth the investment? How to evaluate ROI and share results with your client?

Speakers
avatar for Martin Waxman, APR

Martin Waxman, APR

Social Media and Content Marketing Strategist, Martin Waxman Communications
Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto SCS. He’s the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications... Read More →
avatar for Jennifer Flores

Jennifer Flores

Principal & Blogger, BlogPodium | Rambling Renovators
Blogging since 2007, Jennifer is the writer behind the home blog, Rambling Renovators. Recognized for her timeless style and impressive DIYs, Jennifer has appeared on The Nate Berkus Show and CityLine and has had her home featured in Style At Home, This Old House, National Post, The... Read More →

Sponsors
avatar for Cision

Cision

Presenting Sponsor
Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access the world’s largest pitchable media and blogger database... Read More →


Wednesday March 4, 2015 4:15pm - 5:10pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3