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Wednesday, March 4
 

8:00am EST

Registration
Wednesday March 4, 2015 8:00am - 9:00am EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

9:00am EST

Opening Remarks & Welcome
Speakers
avatar for Jennifer Flores

Jennifer Flores

Principal & Blogger, BlogPodium | Rambling Renovators
Blogging since 2007, Jennifer is the writer behind the home blog, Rambling Renovators. Recognized for her timeless style and impressive DIYs, Jennifer has appeared on The Nate Berkus Show and CityLine and has had her home featured in Style At Home, This Old House, National Post, The... Read More →
avatar for Channing Muller

Channing Muller

Interim Marketing Manager for Canada, Cision
Channing Muller has more than 10 years experience in all areas of the communications field including advertising, reporting, copywriting, editing, marketing, and public relations. Channing is currently Marketing Operations Manager and Interim Marketing Manager for Canada at C... Read More →


Wednesday March 4, 2015 9:00am - 9:15am EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

9:15am EST

Keynote Presentation

We are very excited to present Kit Redmond, CEO of RTR Media, as our Keynote Speaker.  Drawing on her experience as a veteran and trailblazer in digital content production, Kit will show how the rise of online influencers is changing the relationship between brands and digital media producers.  Citing examples of successful collaborations and the true measurable ROI of digital content, Kit sheds light on how to tame the wild west of digital influencer marketing.


Speakers
avatar for Kit Redmond

Kit Redmond

CEO, RTR Media
Kit Redmond is the CEO and owner of RTR Media. She leans into producing with strategic vision and passion. She embraces a virtual workplace and runs RTR from wherever work and life takes her. She’s a veteran with experience with broadcasters, brands and digital platforms from across North America.  RTR is 11 years old.  Its... Read More →


Wednesday March 4, 2015 9:15am - 10:00am EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

10:00am EST

Networking Break
Wednesday March 4, 2015 10:00am - 10:15am EST
TBA

10:15am EST

Best Practices for Blogger Outreach

Building relationships with bloggers offers huge amounts of opportunity. These influencers are talented content creators, have a dedicated and engaged following, and their opinions have a strong influence on their readers purchase decisions. Getting your product or brand in the hands of these individuals is not as easy as writing a "dear blogger" letter. It takes time, patience, understanding and a quality connection. In this session, Alison Burke of Impressions PR and Brittany Stager of My Daily Randomness will outline seven blogger outreach best practices that will provide you with the knowledge and confidence to build solid relationships with bloggers and get your product out there.


Speakers
avatar for Alison Burke

Alison Burke

Impressions Public Relations
Alison came to public relations with a journalism background and has worked in both agency and non-profit settings. Alison started Impressions Public Relations (IPR) to give a voice to dedicated entrepreneurial women, small and medium-sized businesses and not-for-profit organizations... Read More →
avatar for Brittany Stager

Brittany Stager

Blogger & Social Media Specialist, My Daily Randomness | GroupTalk
Brittany Stager is the designer behind My Daily Randomness, a personal lifestyle blog. It is there where she writes about everything from home renovation and decor, to travel and food. When she is not blogging, she is filling her days with social media at her business, @Group_Tal... Read More →


Wednesday March 4, 2015 10:15am - 11:15am EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

11:15am EST

Networking Break
Wednesday March 4, 2015 11:15am - 11:30am EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

11:30am EST

Legal Considerations: Copyrights, Contracts, and Contests
A practical and informative seminar on legal need-to-know basics (and potential pitfalls) every marketer should be aware of. Topics to be discussed include: Copyright; Image use rights; Contract basics; Trademark usage; and Contest guidelines.

Speakers
avatar for Dan Pollack

Dan Pollack

Dan Pollack Law
Dan Pollack is a Toronto-based lawyer who primarily focuses on intellectual property, new media and entertainment law.  Dan often works with creators such as photographers, filmmakers, musicians and writers to help them protect and gain value from their work.  Dan also frequently... Read More →


Wednesday March 4, 2015 11:30am - 12:30pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

12:30pm EST

Lunch
Wednesday March 4, 2015 12:30pm - 1:45pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

1:45pm EST

CASE STUDY: CIL Decor Experts on Tour with The Home Depot
You are like the smaller brother to your competitor in-store, with only a quarter of the overall retail merchandising space. Store associates often recommend your competitor to customers because the company benefits from its in-house brand's higher gross margin. How do you boost your sales in this climate?  You rely on influencer marketing, so customers walk into retail stores specifically asking for your brand.  

That is what CIL did last year, when it embarked upon a cross-Canada Decor Experts on the Road tour, in partnership with The Home Depot and some of Canada's top design experts and bloggers.

Join us as we pull back the curtain on this case study. Learn how this campaign went far beyond a "pay to play" strategy to cultivate authentic ambassadorship, that directly increased sales. You'll benefit from this cutting-edge PR/Shopper Marketing/Social/Influencer program's key lessons learned, that you won't find anywhere else. 

Speakers
avatar for Keka Das Gupta

Keka Das Gupta

Vice President, DDB Public Relations
Keka started her PR and marketing career back when it was the norm to fax press releases to the media. While those pre-email days may seem like the dark ages, it was actually only 18 years ago! She started her career at IKEA, managing all of the company's national media relations... Read More →


Wednesday March 4, 2015 1:45pm - 2:45pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

2:45pm EST

Networking Break
Wednesday March 4, 2015 2:45pm - 3:00pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

3:00pm EST

Influencer Panel
This Influencer Panel will feature three online opinion leaders from the worlds of lifestyle, parenting, and home. Moderated by Cynthia Zamaria, Managing Director of Zeno Canada, the panel will discuss the dynamics of interactions between bloggers/influencers and brands and touch on topics including:
- what defines an online influencer
- identifying and evaluating influencers
- creating engaging online experiences
- emerging opportunities for brands
- successful blogger/brand partnerships
 

Moderators
avatar for Cynthia Zamaria

Cynthia Zamaria

Managing Director, Zeno Canada
Cynthia works in PR and plays on her blog - she is a passionate advocate for both. As Managing Director of Zeno Canada, she counsels leading brands on progressive communications and specializes in blogger relations. As publisher of Recreational Decorator, she creates a destinat... Read More →

Speakers
avatar for Shannon Acheson

Shannon Acheson

Writer | Maker | Entrepreneur, AKA Design
Shannon is a Canadian writer, graphic designer, interior designer, artist, wife and homeschooling momma. She is the writer and one half of the creative duo behind the DIY and lifestyle blog, AKA Design. She is also the author of Bloggers & Brands, the blogger's guide to pitching and... Read More →
avatar for Anjali Handa

Anjali Handa

Programming Director, Spark Sessions
Anjali is the Programming Director of Spark Sessions, Canada's first conference for fashion and beauty bloggers.  With a background in corporate learning and a passion for community building, Anjali strives to create engaging content and programming that connects bloggers to key... Read More →
avatar for Lisa Thornbury

Lisa Thornbury

Lifestyle Blogger, Forever In Mom Genes
When her second child was diagnosed with a rare genetic disorder, Lisa left her job as an elementary school teacher to stay home. She's now a happy Work-At-Home-Mom. Writing two popular blogs, she also creates unique and colourful content for numerous social media accounts. Lisa's... Read More →


Wednesday March 4, 2015 3:00pm - 4:00pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

4:00pm EST

Networking Break
Wednesday March 4, 2015 4:00pm - 4:15pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

4:15pm EST

$ and Sense: Influencer Compensation and Measuring ROI
An open and straightforward discussion on Influencer compensation and calculating ROI on influencer engagements. Will bloggers work for free? What are compensation expectations and why should you pay? How to find bloggers that are worth the investment? How to evaluate ROI and share results with your client?

Speakers
avatar for Martin Waxman, APR

Martin Waxman, APR

Social Media and Content Marketing Strategist, Martin Waxman Communications
Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto SCS. He’s the co-founder of three PR agencies, president of a consultancy, Martin Waxman Communications... Read More →
avatar for Jennifer Flores

Jennifer Flores

Principal & Blogger, BlogPodium | Rambling Renovators
Blogging since 2007, Jennifer is the writer behind the home blog, Rambling Renovators. Recognized for her timeless style and impressive DIYs, Jennifer has appeared on The Nate Berkus Show and CityLine and has had her home featured in Style At Home, This Old House, National Post, The... Read More →

Sponsors
avatar for Cision

Cision

Presenting Sponsor
Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access the world’s largest pitchable media and blogger database... Read More →


Wednesday March 4, 2015 4:15pm - 5:10pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3

5:10pm EST

Closing Remarks
Wednesday March 4, 2015 5:10pm - 5:15pm EST
Upper Canada Room 100 Front St. West, Toronto, ON, M5J 1E3